E-commerce, a no nonsense perspective for new business


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Spend just 2 hours digesting the information in this guide and you could save years of trial and error. Which route do you think will put your e-commerce venture into profit fastest?

Whether you are thinking of starting a new Internet business, or you already run your own business and are interested in developing a website or perhaps an e-commerce operation; if you are considering developing a presence on the Internet then this guide is for you.



If it seems too good to be true, it just might not be.


Why e-business?

Since the early ‘90s the Internet has shaped the way we do business. At first it was peripheral nowadays it is central to business life. Technologies have advanced and access is more widespread, meaning businesses can do more things for more people. But the Internet is really just another communication channel, though unlike other communication channels it differs in that it can offer a uniquely interactive experience, serve multiple data formats, and provide information on-demand.

This said the Internet is still a communication channel and successful web applications usually leverage one or more of the following benefits.


Immediacy. With today’s data transmission rates communication can be almost instantaneous.

Frequency. The convenience of the Internet and particularly email, means that communication is likely to happen more often.

Cost efficiency. Migrating traditional communication to utilise internet technologies can greatly reduce costs.

So how can your Business leverage the Internet and in particular the communication benefits? Below are just a few areas your Business should c